UTM Link Builder
#1 UTM Link Builder — once you try it, you won't go back to the old ones.
Website URL
Campaign ID
Campaign Name
Campaign Source
Campaign Medium
Campaign Term
Campaign Content
Generated UTM Link
Enter a URL and parameters to generate your UTM link
What are UTM Parameters?
UTM parameters are simple text tags added to URLs that help you track where your website traffic is coming from. When someone clicks a UTM-tagged link, the parameters are sent to your analytics tool, allowing you to attribute conversions and measure campaign performance accurately.
The five standard UTM parameters are:
- utm_source: The referrer (e.g., google, facebook, newsletter)
- utm_medium: Marketing medium (e.g., cpc, banner, email, social)
- utm_campaign: Product, promo code, or slogan
- utm_term: Search terms (for paid search campaigns)
- utm_content: Used to differentiate ads or links
Looking for more marketing tools? Check out our Social Media Post Caption Generator and Social Media Post Preview.
Unique Features of our UTM Builder
Discover what makes our UTM builder different from others. Features you will not find anywhere else.
Smart Paste with Auto-Fill
Paste any UTM link and watch it auto-populate all parameter fields instantly. No manual entry needed.
Colorful UTM Tags
Beautiful color-coded parameter display makes it easy to identify UTM tags at a glance.
Edit URLs Instantly
Switch to edit mode and modify any generated URL in real-time. Changes are preserved until you update parameters.
Built-in URL Shortener
One-click URL shortening with automatic caching. Shortened URLs are saved in history for quick access.
History + Edit
Session-based history stores your last 5 links. Click edit to reload any link with all parameters intact.
Export Links
Export all your generated links to CSV with one click. Includes full URL, shortened URL, and all parameters.
Frequently Asked Questions
Common questions about the UTM link builder and UTM parameters.
What are UTM parameters?
UTM parameters are tags added to URLs to track marketing campaign performance in analytics tools like Google Analytics. They help you identify where your traffic is coming from and how users interact with your content.
Why should I use UTM links?
UTM links allow you to accurately track which marketing channels, campaigns, and content are driving traffic to your website. This data helps you optimize your marketing spend, understand user behavior, and improve your overall ROI.
Which UTM parameters are required?
While no UTM parameters are technically required, Google recommends using at least three: utm_source (where traffic comes from), utm_medium (marketing medium), and utm_campaign (specific campaign name). The optional parameters are utm_term and utm_content.
How do I track UTM links in Analytics?
Once users click your UTM links, the parameters are automatically captured by analytics tools like Google Analytics 4. Navigate to Acquisition > Traffic Acquisition to see your UTM-tagged traffic data filtered by source, medium, and campaign.
Can I use UTM links for social media?
Yes! UTM links are perfect for social media marketing. Use them to track which platforms (Facebook, Instagram, X/Twitter, LinkedIn) and content types (posts, stories, ads) are driving the most traffic to your website.
Is this tool free?
Yes, this UTM link builder is completely free to use with no signup required. Generate unlimited trackable links for all your marketing campaigns.